Most crypto, fintech, and AI startups sound like they were written by a VC’s nephew with ChatGPT and a fresh bowl of word salad.
"Empowering ecosystems."
"Redefining the future."
Cool. But what do you actually do?
We’re Velvet Ink — a content and strategy studio built for founders who are sick of vague decks, dead-weight blogs, and messaging that reads like corporate lorem ipsum.
We don’t do “nice to have.” We do content that sells, strategy that sticks, and voice that actually sounds like you.
If your product’s solid but your messaging is tanking your traction — scroll on. You're in the right place.
We didn’t start Velvet Ink to “disrupt” anything. We started it because we were tired of watching good products get ignored thanks to generic content, recycled messaging, and a whole lot of BS buzzwords pretending to be strategy.
If you've ever read your own site and thought, “This sounds like it was written by ChatGPT and approved by a boardroom,” congrats — you’ve found your people. We're a content and strategy agency built for crypto founders, fintech teams, B2B rebels, and AI startups who are done being misunderstood, under-converting, or worse; sounding just like their competitors.
Velvet Ink was founded in 2025 by three women with 20+ years of experience in copy, editorial, SEO, and brand voice. We've worked with startups, agencies, and enterprise giants. We know how the content sausage is made — and we know how to make it actually taste like something. We don’t pitch “content packages.” We diagnose what’s broken, write what’s missing, and build content systems that drive revenue (not just rankings). No vague decks. No team brainstorms over “empowerment messaging.”
If your copy is confusing, your bounce rate is embarrassing, or your brand voice sounds like it was written by a robot trying to be cool — we’re the fix.
Not just “design” or “content” — real, strategic work that makes people pay attention and take action.
If your site sounds like 10 other startups, you're already invisible. We define your tone, sharpen your value prop, and rebuild your content style from the ground up. No more word salad. No more meaningless taglines. Just messaging that sticks and sounds like you — only sharper.
No stuffing. No guessing. Just results. Whether it’s a landing page, blog, or CTA button — we write for humans who click, not bots that crawl. Built for Web3, fintech, B2B, AI, and high-stakes launches where performance matters.
We edit AI content — and we’re not shy about it. Got a ChatGPT draft? A bloated AI-generated blog post? We’ll make it sound like it came from a real person with taste. We clarify, humanize, and rewrite until it works.
You don’t need more content. You need the right content, in the right order. We audit what’s working, kill what’s not, and build launch-ready content systems that drive traffic, trust, and traction — fast. From zero to go-to-market with structure, clarity, and SEO that compounds.
Your site is your pitch deck. Make it count. We design websites that load fast, look sharp, and actually tell your story. Strategic UX, clean design, zero fluff — built to convert, not just “look nice.”
If your rebrand didn’t change your messaging, it wasn’t a rebrand. We go deeper: tone of voice, visual identity, value prop clarity, and brand systems that scale with you. Startups don’t need more pretty logos — they need cohesive brand guts that actually work.
All killer, no filler. Transparent deliverables. Real value.
Welcome to Velvet Inksights — where we unpack what’s working (and what’s wasting your budget) in content, branding, and crypto storytelling. No regurgitated Medium posts. No vague advice. Just sharp, strategic insight from people who write for a living.
To make your crypto startup sound credible in 2025, skip the hype and focus on proof. Publish real team bios, link to wallets or GitHub commits, and include third-party audits or KYC where it matters. Drop the “disruptive ecosystem” BS — explain clearly what you do, who it’s for, and why it works. Share real metrics (TVL, traction, roadmap updates), show your partners and advisors, and keep updates regular. Clarity, transparency, and consistency kill scam vibes and build actual trust.
AI-generated content can rank, but it rarely converts without a human fix. In 2025, LLMs are great at structure — but not nuance, tone, or trust. If your copy sounds like a robot doing a TED Talk, users bounce. High-converting content still needs a human to punch up voice, cut the fluff, and write like a real person with skin in the game. Bottom line: AI can draft. But if you want it to perform, it needs editing. Probably by us.
If you can’t run Google or Meta ads (hello, crypto and fintech), your SEO strategy needs to do the heavy lifting. In 2025, that means: own your niche with high-intent blog content, structure your site for AI discoverability (AEO), and publish trust-building pages — FAQs, reviews, team bios. Skip the keyword stuffing and focus on clarity, internal linking, and real questions your users are asking. Great SEO isn’t about chasing algorithms. It’s about being the best, clearest answer. Consistently.
Fast — but not reckless. We’ve delivered full brand voice, web copy, and launch content for fintech and AI startups in as little as 7 days. If you have a clear brief, we move. No bloated onboarding, no waiting for “kickoff decks.” We zero in on what’s broken, what’s missing, and what needs to convert. Whether it’s a homepage, landing page, or GTM content plan; we write fast, clean, and sharp. If your deadline’s tight, odds are we’re your people.
To get ChatGPT, Gemini, and other AI assistants recommending your brand, you need to play by their rules. Publish clear answers to real questions with structured schema (like FAQs, how-tos, and case studies) so AIs can parse and cite them. Build credibility with data-backed proof, Reddit mentions, and trusted backlinks. Keep your content scannable, semantically rich, and updated often. Consistency in voice and information ensures AI will surface you — not your sounding-alike competitors.
The content plan that works for both B2B and B2C tech startups in 2025 starts with clarity and intent; not volume. For B2B, lead with trust: case studies, SEO-driven blog posts, expert Q&As. For B2C, lean into usability: how-tos, product breakdowns, comparison pages. Both need a clear brand voice, consistent publishing, and pages built to rank and convert. Forget 50 half-baked posts — focus on 10 killer ones that actually solve problems, answer real questions, and drive action. Quality beats quantity. Every time.
Remote-first, Portugal-based. Serving global clients from Lisbon to LA. (and yes — we speak your time zone.)
hello@velvetink.agency
Prefer to rant via DM? @VelvetInk on LinkedIn.
Mon–Fri: 9am–6pm GMT+1
Sat: Closed
(unless it’s an emergency or an espresso-fueled deadline)
We write, edit, and rebuild brand voices for tech, crypto, and AI companies who are tired of sounding like everyone else.
Founded by three industry veterans, Velvet Ink is where clean strategy meets copy that says something.
(Because no one remembers "synergistic growth accelerators.")
Want to work with us? Good. We want to work with people who give a damn.
© 2025 Velvet Ink Agency. No AI was harmed in the making of this footer.
“Velvet Ink didn’t just improve our site — they rebuilt the whole brand from the ground up. They ran a full audit of our messaging, SEO, and design, and came back with insights no one else had caught. In just a few weeks, they rewrote all our web copy in both English and Polish, developed a brand voice that actually fits who we are, and redesigned everything — logo, pages, fonts, colors, structure. Their work made us feel like a serious company again. We’ve seen a measurable lift in traffic and lead quality since launch, and the site finally speaks to the right audience in the right tone. They’re fast, sharp, and genuinely care about getting it right.”
Sławek Delezuch CEO & Founder